Collection: ABOUT THE BRAND

Gangster Affiliated is a metaphor for unbridled ambition—the ultimate ambitionist mindset. It represents the drive you must have in order to get to that 1% status that you're striving for. Gangster Affiliated's mission is to ignite, encourage, and inspire all the hungry and thirsty individuals out there carving a place, out in the world. 

Regardless of your current situation in life—whether you're at the top of your game or down in the trenches striving to get there 24/7 legal or illegal. Your mindset is the most important factor. 

Life is a thinking man’s game, and the way you think will determine the quality of your life, the direction it takes, and potentially its outcome. Gangster Affiliated is thankful and grateful that you have joined the community and giving us the pleasure to connect the jumper cables to you and pour gasoline on that burning fire deep inside your belly.

GA looks forward to spreading that pure, positive gangster energy to all the gangsters, hustlers, players, ballers, and diehard go-getters out there on the grind through our clothing, motivational content, and other avenues we are exploring in the days, weeks, and years ahead.

Gangster Affiliated doesn’t do fashion; we do motivation. We incite action. We are not a "Look at me! Look at me!" brand. GA flies under the radar and has been doing so for 21 years. Now, we’re bringing that energy to the online community and marketplace.

Gangster Affiliated is NOT for everyone—nor do we want everyone rocking the brand. This is ONLY for the ultra-ambitious individuals who prefer to stay shaded and under the radar. When your presence is felt, and you're seen rocking or carrying something as simple as a phone case, journal, notepad (for notes and ideas), suitcase, or anything bearing the Gangster Affiliated name or monogram, it’s instantly recognized. Eyebrows raise, heads slowly nod (out of respect), because they know. They know you’re about your mutha-fucking money! And if they don’t know it? Well, it ain't for them!